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Dr SMRITI MATHUR

MCom, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Examining the Impact of Argument Quality and Source Credibility on Consumers? Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness Prabandhan: Indian Journal of Management 15-Mar-2024 17 / 3 / 26-47

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SMRITI MATHUR,SUSHANT VISHNOI,TEENA BAGGA,ANAND MITTAL,ARJUN MITTAL
Title of Article Examining the Impact of Argument Quality and Source Credibility on Consumers? Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness
Name of Journal Prabandhan: Indian Journal of Management
Volume No 17
Issue No 3
Page No 26-47
URL https://indianjournalofmanagement.com/index.php/pijom/index
Date of Publication 15-Mar-2024

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